Holder: INVERSIONES PASCUAL S.L. (hereinafter, “Hotels VIVA”). 

CIF (Código de Identificación Fiscal [Tax Identification Code]): B07461767 

Registered Office: Agustín Argüelles, No. 1, 07400 Alcudia 

Registration information: Registered in the Mallorca Commercial Registry, in volume 1,134, Folio 170, Page PM-7. 


This privacy policy applies to the marketing emails sent by Grupo Hotels VIVA. Please read it carefully as it contains important information about how your personal data is processed and your rights according to the regulations currently in force on this topic.
This policy is published on
We reserve the right to update our privacy policy at any given time as a result of business decisions, as well as in order to comply with any changes to legislation or jurisprudence which may occur. If you have any questions or doubts with respect to our Privacy Policy or your rights, please contact us via the channels listed below.

1. Who is responsible for processing your data?
The party responsible for processing the data of clients and users of the Hotels VIVA brand is INVERSIONES PACUAL, S.L., with registered office at C/ Agustín Argüelles 1, 07400 Alcudia, Balearic Islands, Spain.
You can contact our data protection officer on

2. What personal details do we collect?
The data used to send marketing emails is collected from:
- Forms you submit and requests made to the hotels and companies in the Hotels VIVA group, for example when you make a reservation or request a service;
- Information provided to said hotels and companies in order to contract our services;
- Information resulting from your stay in our hotels or from carrying out the services you have booked;
The data we process is categorised according to the following:
- Identification and contact details;
- Details of a personal nature such as gender, date and country of birth, nationality, family circumstances and language;
- Financial details and transactions: data relating to reservations and stays at Hotels VIVA;
- Data relating to contact made with the group;

3. Why do we process this data?
We use the data we collect to send marketing emails about our hotels and services to the email addresses provided and to calculate statistics and improve the quality of our products and services.

4. Who can we share your data with?
We do not share your data without your prior consent.

5. Legal basis for processing
The legal basis for us to send bulk marketing emails, calculate statistics and carry out quality surveys is our legitimate interest in evaluating and promoting our services and your consent for us to send emails to the address provided.

6. How long will we keep your data?
Data processed for commercial purposes will be stored until such time as the interested party withdraws their consent or requests that it be erased and, in any case, for the period of time stipulated by the applicable legal provisions and for as long as is necessary to carry out any responsibilities which may arise from its processing. The places where you gave your consent to your personal details being processed for these purposes, such as signed forms and logs of electronic form submissions, will be kept for as long as the data is being processed and within the applicable limitation periods.

7. What are your rights?
You have the right to obtain confirmation of whether we are processing your personal data and, if so, to access the same. You may also ask for your data to be rectified if it is not accurate or completed if it is incomplete, as well as to request your data be erased when, among other reasons, it is no longer needed to carry out the purposes for which it was collected.
In certain circumstances, you may ask us to restrict the processing of your personal details. In this event, we will only process the data necessary in order to establish, exercise or defend claims, or in order to protect the rights of other parties.
In certain circumstances and for purposes related to your particular situation, you may equally object to us processing your data. In this event, we will stop processing the data unless there are compelling legitimate grounds which override your interests, rights and freedoms, or in order to establish, exercise or defend claims.
However, you may withdraw your consent and object to the processing of your data for the purposes of direct marketing, including the creation of customer profiles, at any time. In this event, we will stop processing your personal data for such purposes. Withdrawing your consent will not affect the legality of any processing you previously consented to in any way.
Similarly, and under certain circumstances, you may exercise your right to data portability and have your data transferred to another party for processing.
You also have the right to file a claim before the Spanish Data Protection Agency or other competent authority.
In order to exercise your rights, you will need to send a request together with a copy of your national ID document or other valid ID document via post or email to any of the addresses listed in the "Who is responsible for processing your data?" section.
In order to withdraw your consent for us to send you marketing emails, please send an email to:
Further information about your rights and how to exercise them is available on the Spanish Data Protection Agency website:

Hotels VIVA
Head Office

Tel: (+34) 971869500