Sebastian Linares is the choreographer who has set the rhythm and emotion for summer at Hotels VIVA. Born in Cordoba and having lived in Mallorca since a young age, he has trained at schools in Los Angelas and New York and has spent more than 20 years dancing. Now in Palma with his students, the Kidz on the Block, he has managed to win the Spanish urban dance championship and has participated in international tournaments.
Through passion and hard work Sebastian creates choreographies that are full of life, emotion and originality. He conveys a lot of energy and power with his dancers' gestures and their smiles that fill the music with joy. Sebastian is one of our #funpeople, devoted to dance and music in body and soul. He intensely experiences emotion which he exudes through his feet and hands. For Sebastian success isn't fame, it's achieving your dreams, it's working daily to give the best of you.
His most recent challenge? Doing the choreography for the summer hit at Hotels VIVA. Sebas and his students have been the focal point in the video for the campaign #funbeginshere. The music and the song have been written by the German musician Thomas Hanreich. Thom has had a career littered with success; writing pieces for the launch of the BMW 1 Series, advertising for MAN and Amex, his career started in the rock band Vivid. After releasing three albums and the winning the ECHO prize, Thom started a solo career as a musician and soundtrack and film composer. The lyrics and music for Fun Begins Here encourage the listener to get ready to enjoy summer, and it's the perfect accompaniment to the choreography that Sebastian Linares and the Kidz on the Block have prepared for Hotels Viva.
Kidz on the Block's gestures, smiles and dance moves ooze happiness, a positive attitude, energy and passion. Something we all feel and want with the arrival of summer and vacation. Lying in Cala Mesquida, a special spot in Mallorca, the video connects with the natural setting, the sun, the beach and the sea, which are very present when we're on vacation. Music, dance and the beach are the perfect setting for you and your family to enjoy a summer full of fun and energy in Mallorca.
When Sebastian dances he feels free. With his choreographies you forget what's happening around you, it's like the world goes away and you feel yourself take flight. In his own words - "there is nothing in the world that makes me as happy" -
After twenty years as a dancer what have you found out about yourself as a choreographer and teacher?
After dancing in New York and around the world, I'm interested in promoting the values that dance gives young people. It's a very healthy activity, motivating and it's highly physically and mentally demanding. Being a dancer or choreographer is a complicated choice professionally, full of sacrifice and determination. Luck and fate need to be on your side in order for you to be successful. To want to is power and you have to believe in yourself and to keep on looking for the opportunity that life has surely set aside for you. My students fight each day to find their place in this world and to get where they want to go.
Dance is on many television programmes, has championships, it's on the street, is it a fad?
Dance has always been around. These days, the art is much more visible and is closer at hand, you can dance all over the world and it's more attention grabbing, before dance was a "girl thing". When I started dancing they teased me at secondary school, they even laughed at me, but it didn't matter, it's always been my passion and I didn't care. I didn't let it get to me, it made me stronger and made me feel different.
What are the Kidz on the Block for Sebastian?
I've always wanted to be a choreographer for kids at the competition level and I finally managed to when I formed Kidz on the Block. We're a big family focused on training and expressing the joy and happiness we feel when we're dancing. It's been a wonderful experience. There's a phenomenal connection, it spreads from one to another, they see themselves reflected in me and I see myself reflected in them, I see twenty minisebas who are passionate about dancing. We started in Ibiza, in a championship on the islands and the judges asked me not to stop there, but that we had the stuff to make it even at an international level. We become those kids from some neighbourhood who come out of nowhere and achieve success.
What went through your mind when Hotels VIVA asked you to create a choreography for their song of summer?
I was thrilled, it was really just a wonderful surprise. I've always enjoyed dancing accompanied by singers, choreography for shows, but for a hotel chain to be interested in my career, my work and to want to include it as a part of their marketing campaign means that something huge is happening. Finally, there is a better connection between brands and individuals, and companies are starting to think more about emotions.
The experience dancing at Cala Mesquida was a full fledged show. I'd like to thank Hotels VIVA for the opportunity to dance with their brand and for the treatment received. The shoot and art direction by WE Studio were perfect, they were very attentive, took good care of us and we worked with some exceptional pros who made both the adults and the kids enjoy the experience. The Kidz are just like they appear in the video. They're like that, fun, spontaneous and although they're just kids, and they're always like that, they're responsible and very professional. When they dance, they convey their energy and charisma. They're just a joy, they're incredible and I love them.
For Sebastian dancing is living the dream every day. From the beginning at a very young age, his obsession with dancing has stayed with him and turned into the passion which drives him on a daily basis. Now, years later and with a career full of success, he sometimes thinks - "Now I'm a dancer, I'm living my dream every day of my life" -. Dance for Sebastian is life, it's living.
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